The Beyond Burger Is Now Available At Tesco, The UK’s Largest Supermarket

Author: Source: Forbes

Beyond Burger’s eagerly awaited arrival in the UK is finally here, the bleeding plant-based burger is now available in Tesco – Britain’s largest retailer, which has approximately 28.4% of the market. The plant-based burger, which is vegan (and soy free and gluten free for that matter), gives a realistic burger experience with beetroot drippings. Pea protein is one of the main ingredients, along with coconut oil and smoke flavouring. The launch was initially planned for three hundred and fifty Tesco stores earlier this year in August, but was delayed when Beyond Meat postponed it apparently due to supply issues facing unprecedented demand from UK shoppers.