Alternative proteins will reach parity with animal-based protein between the early 2020s and 2030s depending on the protein source

With additional pushes in technology and regulation asymmetrical upsides are possible.

Milk and other dairy alternatives will dominate the market, followed by chicken and fish.

Asia-Pacific, the largest market for alternative proteins, will continue to grow the fastest.

Supportive regulation and technological step changes unlock "peak meat" in western world by 2030.

Favorite dishes per region (top to bottom), and availability of alternatives

Crucial drivers behind dairy-free diets

Climate Change - Median temperature anomaly from 1961 - 1990 average in ºC

The Threat of Antibiotic Resistance

Climate Change - Health impacts of exposure to extreme heat

Global greenhouse gas emissions

Global land use for food production

Antibiotic resistance – How it spreads

Land use of food products

Plant-based Food

The plant-based food revolution is exploding

Share of consumers buying more healthy food due to COVID-19 in the U.S.

Retail growth of plant-based food during COVID-19 in the U.S.

Permanent change. Mid-term change, but will eventually return to pre-crisis norms

Retail growth of plant-based food during COVID-19 in the U.S.

Reductions in nitrogen dioxide (NO2) emissions in select cities in Europe

Decrease in carbon dioxide emissions worldwide between 1945 and 2020

Meat, dairy, egg and fish farming use 83% of the world’s farmland, yet provide only 18% of the world calories

World population is expected to grow to 10bn people by 2050

Increasing GDP per capita heavily drives global demand for meat

High increase in demand per meat category by 2050 show chicken with the largest increase and total volume

If cattle were a country, they would rank third in greenhouse gas emissions

Three key issues in our current food system – environmental sustainability, food security and health

High consumption and greenhouse gas emission are related to animal feed or animal production

Beef ranks highest in greenhouse gas emissions per kilocalorie

Livestock related farming is highly inefficient on a per unit base of protein

Livestock related farming occupies 77% of agricultural land including grazing land and land for feed production

With 25:1, beef ranks lowest in feed conversion efficiency

Beef ranks lowest in feed conversion and protein conversion efficiency

Stress on global food security: China is already today a net importer of soy, corn and meat

Global health challenges and processed meat related risks: Plant-based diets reduce both, heart and cancer risks

Plant-based diets are a key to fight diabetes – a global problem especially in China

Consumer behavior shows strong trend towards 
more healthy and sustainable food

Protein intake is predominantly based on animals – 
in both, direct consumption and hidden in processed food

Consumption of proteins in principle is too high

Plant-based protein sources exist and new, 
innovative food products are developed

New (2nd) generation of plant-based products meets consumer 
demand for tasty, healthy and sustainable food

Technical segmentation of the alternative protein market

Narrowing price gap is driving meat substitute demand – future disruption ahead at USD 2/kg unit price alternative meat

Soy is the dominating 
meat substitute ingredient today

The goals for 2030

Millenials have the largest population share in the USA today

Millenials at the forefront to bring plant-based food into mainstream

Consumer segmentation developments show a decline in carnivores

Top 5 meat & dairy companies leading in terms of greenhouse gases

The demand for fish is increasing aquacultures

Emerging Asian countries such as Bangladesh and Indonesia face highest growth in water demand

Antimicrobial use projected to increase in volume and intensity especially in China

Emerging economies in Asia set to drive animal protein consumption

Rest of Asia GHG (Green House Gases) emissions to double by 2030 and increase 3.5x by 2050

Ruminant meats like beef contribute far more green house gas than other animals

Animal protein consumption on the rise in Asia

Meat consumption in Indonesia to soar, with poultry experiencing especially strong growth

Cancer incidence and mortality increasing in China

Cancer types in China

Most adults who have Diabetes haven't even been diagnosed yet

Annual agriculture production emissions are growing at a rapid pace

Animal feed production across the globe

Global food retail

Additives in animal feed

Agriculture, forestry and fishing value decline

Agriculture share percentage of employment decline

Cattle waste is a leading source of methane emissions worldwide

Danone's portfolio evolving for the future

Suitable land available for agriculture is being exhausted across the globe

Food consumption and waste is at an all time high

People around the world are eating more than they ever have

North America consumes more sugar and fat than the rest of the world

China's consumption of grains vs meats in the recent years

Nearly all soybean, cotton and corn in the U.S. are planted with GE seeds

Meal is the main production cost in the poultry industry

60 percent of the world's corn produced is for livestock consumption

Hundreds of billions USD are spent on global livestock feed each year

China consumes almost as much fish as the rest of the world combined

Brazil and the United States are the largest exporters into China.

US and UK fresh dairy consumption is on the decline

Poultry consumption in India is rising as meat consumption drops

Agricultural consumption growth vs population growth

China consumes nearly as much meat and fish as the rest of the world combined

Caloric intake is increasing for populations all over the world

Obesity in adults has doubled since the 70's

Irrigation is creating pressure on the world's water resources

India is becoming the number one consumer of fresh dairy

Indonesia is the largest exporter of agricultural goods to India supplying 19% of total food imports

Income growth has lead China to consume more processed foods and resulted in them being the most overweight population in the world.

China's population is expected to peak in 2029 and then decrease over time to reach approximately 1.36 billion in 2050

India will have the largest increase in population of South Central Asia with an estimated 350 more million people projected to be living there in 2050