Focusing on disrupting the largest market in the world: Food.
Each additional plant-based meal will reduce global warming, water and land scarcity, and will enable mankind to feed 10bn people beyond 2050.
Consumers will soon have a real choice at the point of sale for a tasty, healthier and conveniently accessible plant-based protein alternative… at mass retail price points. We’re convinced that plant-based food will dominate the human diet.
We're investing in the most promising mission-aligned food- and agritech companies to help them achieve sustainable success with three initiatives:
We have the tools of your dreams to help you take your content and reach to the next level.
We have the entrepreneurial experience and network to take brands and products to the complex environment of Europe.
We share our agritech knowledge to help farms and producers transition from animals to crops.
We are mission-aligned entrepreneurs and dedicated doers, driven to create a positive impact through our investments and supporting services.
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Bjoern is our managing partner
Bjoern has a track record involving successful restructuring, building, transforming, and ensuring implementation of opportunities in an international environment. He is a C-level and M&A experienced manager and founder of ventures along food supply chain. Besides Germany speaking Europe, Björn has extensive international experience, e.g. building a natural cosmetics and superfood company in Germany speaking Europe, a fresh fruit supply chain to multi brand retail in India, co- founding the first FCOJ plant in India. His background is business education and eight years in strategy consulting
Viviana is our Chef of Content
Viviana is a professional TV producer, actor and host of well known serials as well as on LA TV. She produces together with the good news team and trusted partners content e.g. for the information vertical We Are Good News as well as for and with stakeholders within and around the Blue Horizon group worldwide.
Thomas is our legal counsel and transaction specialist
Thomas has over 15 years of hands-on experience in building agriculture, food processing and other start-up ventures. He holds a PhD in Law from the University of Bern, Switzerland and a Master’s Degree in International Corporate Law from Georgetown University in Washington DC, USA.
Katja is our health guru
Katja is a certified health coach who holds a certificate in plant-based nutrition from Cornell University. She is a public speaker and cooking instructor specializing in chronic disease prevention and longevity and leads workshops in the US and Germany. Her goal is to educate and motivate people to live longer, healthier, and more compassionate lives by providing easy alternatives to harmful habits. She hopes to reduce cruelty to animals, to preserve our planet for future generations and to improve the quality of life for all.
Chris is our digital media and innovation guru
Chris has decades of expertise in leading digital business projects and teams and a strong background in project management and product/service development. He is well versed in implementing online strategies (e.g. HNI platform for Art Basel), aggregating traffic and motivating as well as inspiring teams to embrace the digital mindset in order to transform products and services into revenue and assets.
Roger is our evangelist
Roger is the founder of the Blue Horizon Corporation and the affiliated Blue Horizon International Foundation. His primary objective is to generate synergies between the associated companies to ensure the maximum impact on the major global shift towards a more sustainable food system. He is a serial entrepreneur who has founded and sold several companies within the IT, advertising and online marketing industry.
Michael Greger, M.D.
Health & Nutrition Advisor
Michael is our advisor for nutrition & health
Michael Greger, M.D. FACLM, is a physician, New York Times bestselling author (e.g. “How not to die”), and internationally recognized speaker on a number of important public health issues. He is a founding member and Fellow of the American College of Lifestyle Medicine and a graduate of the Cornell University School of Agriculture.
More information about Michael and a lot of health nutrition facts can be found here.
Retail & Distribution Advisor
Retail & Distribution Advisor
Thomas is our advisor for retail & distribution
Thomas M. Hübner is C-Level/Board Member of Europe’s largest Retail companies: Metro Cash&Carry (Ex global CEO), Carrefour (Ex CEO Europe) and others, including McDonalds, Burger King Eastern Europe, B&M in UK, Savola/Panda Group in Saudi Arabia. He completed a Master’s degree in International Restaurant & Hospitality Management at Hotel Management School in Lausanne and received an Executive MBA from University of St. Gallen HSG.
Ryan is our advisor for biosciences
Ryan’s aim is to positively impact our and the animals lives through applied biotechnology. He has founded as CEO and Co-Founder over 3 biotech companies, has invested as Angel or VC in over 70 biotech companies, is Co-Founder of IndieBio (SOSV), closed over $200M of Clinical BioPharma deals and has co-founded 4 biotech shared lab spaces in the US (Oakland, Berkeley, SF and LA).
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