The future of food
We invest into game changers that are disrupting
the largest market in the world, food.
Disruption Ahead
Food Security
Food Security
It took us thousands of years until 1954 to get up to 2.5 billion humans on earth. In only 100 years, we are going to quadruple this number. The planet still can provide enough food for all of us. But due to inefficiency in our food production, 800 mio. people are starving, and the overall nutrition value is poor. Our aim is to change this by using disruptive technologies, invented by our leading startups.
Health
Health
Todays biggest health problems like heart disease and diabetes are highly co-related with our eating habits. Studies performed by the World Health Organisation and other leading institutes, are showing this context. 2 billion people suffer from mal nutrition and the same amount is overweight or obese. With a better, plant-based centric diet, these issues can be addressed and prevented.
Sustainability
Sustainability
Animal-based protein production is already using 77% of global agriculture land resources and is responsible for 18% of greenhouse gas emissions. It is by far not sustainable to feed plant proteins to animals, in order to eat their meat. Instead we should eat the plants directly. We believe that protein production can be done in a much better way, using newly invented technologies to produce tasty and healthy products at a mass retail price point.
Animal rights
Animal rights
It's a fact, that using animals as a source for food is no longer sustainable in order to feed 10 billion people by 2050. With a fast growing population and changing food habits, this way of food production is neither scalable nor healthy. It is disastrous for the animals and the ecosystem of our planet we all live on. By the power and the potential given to us humans, it is our responsibility to create an environment that benefits all forms of life.
Problem
An exponentially growing population and changing food habits in Asia drive meat consumption.
In 1954, the global population was 2.5 billion. 70 years later, that number will have more than tripled resulting in a population of 10 billion by 2050.
The Asian population is increasingly adapting the meat-centric western diet. Today, the CO2 emission of animal agriculture has surpassed the negative impact of all global transportation vehicles combined. More Insights
Solution
We are all in this together.
A new generation of tech-driven, healthy and innovative plant-based products that meet global consumer demand at mass retail price points.
Innovative entrepreneurs who created these plant-based food products are increasingly partnering with existing production facilities and distribution chains.
Additional support is found through direct investments from existing large players who want to capitalize on the inevitable market shift. Meet the game changing companies
Market
Disrupting the largest market in the world… food.
The global food market in 2017 had a staggering size of over 8 trillion. Thereof the plant-based meat substitute market will reach 5 billion by 2020.
Disruption of existing players and the growth of new product segments will take place much faster than expected.
Consumers will rapidly adapt as soon as a certain mass retail price point has been achived. More market news
Strategy
Using synergies by vertical integration.
Building the leading ecosystem in plant-based food with an integrated cycle of investing in our portfolio companies and supporting them with access to raw material and distribution, as well as best-in-class digital marketing services.
Working with existing players and using their established production, distribution, and marketing infrastructure – the disruption of the existing market will happen much faster then one could imagine.
Partnering with new innovators and existing players will enable us to create opportunities for a better future.
Opportunity
Plant-based food is the new tech.
Plant-based food and agri-tech are the single biggest investment opportunities with long term value creation and measurable impact. Contact us to learn more.
