VideosThe future of food
Transforming the greatest sector in the world: food
OUR VISION
Sustainable food ecosystem for everyone
We are on a mission to replace animal-based proteins with sustainable alternatives and transform the global food ecosystem. We help build companies that are better for human health, animal health and the health of our planet. We partner with innovative disruptors to revolutionize the food ecosystem. We believe this is the greatest investment opportunity in our lifetime – both in the magnitude and speed of the transformation that is happening right now.
About usFood Security
Food Security
It took millions of years for the human population to reach 2.5 billion. In only 100 years since 1954, our population will have quadrupled. The planet can provide enough food for us all, but inefficiency in food production means that 800 million people are currently starving. Our aim is to change this by acting as a catalyst to the world's leading food start-ups, who are harnessing disruptive technologies to change the way we produce food.
Health
Health
The biggest threats to human health today, such as heart disease and diabetes, are directly correlated to our eating habits. Studies by the World Health Organization reveal that 2 billion people are currently overweight or obese while roughly the same amount suffer from malnutrition. A plant-based diet can help mitigate both.
Sustainability
Sustainability
Animal-based protein production accounts for 77% of global agricultural land resources and 18% of total greenhouse gas emissions. Feeding plant proteins to animals and animals to humans is very inefficient. Consuming plant protein directly allows us to efficiently obtain protein from the source. Utilizing revolutionary technologies, our portfolio companies sustainably produce tasty and healthy plant-based foods at a mass retail price point.
Animal rights
Animal rights
If we continue to use animals as our primary source of protein, we will not be able to sustainably feed 10 billion people by 2050 - fact. Given the fast-changing food habits of a rapidly growing population, this way of food production is neither scalable nor healthy. The industrialization of animal agriculture is disastrous for animals and the ecosystem. It is our responsibility to future generations to create an environment that is sustainable for all forms of life.
GLOBAL CHALLENGE
Growing population. Depleting resources
In 1954, the global population was 2.5 billion. By 2050, that number will have more than quadrupled to more than 10 billion. The strain on resources will be further exacerbated by the adoption of Western middle class eating habits in emerging markets. The growth in industrial farming needed to feed this demand will quickly drain our scarce resources, threaten our global ecosystem and cause numerous health risks for both humans and animals.
World Population:
SOLUTION
Innovation and responsible capital
We support a new generation of innovative, tech-driven, healthy and sustainable food companies that can meet global consumer demand at mass market prices. This wave of innovation is having a positive impact on the planet, while generating attractive returns for investors.
IMPACT
Sustainability as a core asset
The legacy ways of food production are destroying our planet. We support the sustainable future of food by investing in and building companies that offer a cleaner, greener, healthier future.
More InsightsOUR INVESTMENTS
Range of investment options to access Food 4.0
We offer a range of investment vehicles from concept to mature operating companies. We take minority positions in seed, venture and growth and controlling positions in operating companies built by rolling-up players in a vertical such as plant-based meat.
Our PortfolioFOUNDERS AND ENTREPRENEURS
Support Game Changers disrupting the food industry
This is how we have started. We will always be a partner for entrepreneurs who have a vision and want to move into a tangible business, need money and support through our network for a fast kickstart. Therefore we are investing in mission-aligned, tech-driven, healthy and innovative plant- and cell-based companies.
Game ChangersMARKET
Rapidly emerging disruptive market: Alternative Proteins
The global food market in 2017 had a staggering size of over 8 trillion. Thereof the plant-based meat substitute market will reach 5 billion by 2020. Disruption of existing players and the growth of new product segments will take place much faster than expected. Consumers will rapidly adapt as soon as a certain mass retail price point has been achieved.
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