The future of food

Mission

Focusing on disrupting the largest market in the world: Food.

Each additional plant-based meal will reduce global warming, water and land scarcity, and will enable mankind to feed 10bn people beyond 2050.

Consumers will soon have a real choice at the point of sale for a tasty, healthier and conveniently accessible plant-based protein alternative… at mass retail price points. We’re convinced that plant-based food will dominate the human diet.

Approach

We're investing in the most promising mission-aligned food and agritech companies to help them achieve sustainable success with three initiatives:

Marketing

We have the tools of your dreams to help you take your content and reach to the next level.

Good News

Distribution

We have the entrepreneurial experience and network to take brands and products to the complex environment of Europe.

Nextfoods

Sourcing

We share our agritech knowledge to help farms and producers transition from animals to crops.

Farm Transformers

Portfolio

We believe that profit-oriented strategies and the common good can be united. Our portfolio features scaleable investments worldwide that reflect this credo.

Agriculture
Food
Services
Media

People

We are mission-aligned entrepreneurs and dedicated doers, driven to create a positive impact through our investments and supporting services.

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number of team members

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Bjoern Witte

Bjoern Witte

Bjoern is our managing partner

Bjoern has a track record involving successful restructuring, building, transforming, and ensuring implementation of opportunities in an international environment. He is a C-level and M&A experienced manager and founder of ventures along food supply chain. Besides Germany speaking Europe, Björn has extensive international experience, e.g. building a natural cosmetics and superfood company in Germany speaking Europe, a fresh fruit supply chain to multi brand retail in India, co- founding the first FCOJ plant in India. His background is business education and eight years in strategy consulting
Viviana Vigil

Viviana Vigil

Viviana is our Chief of Content

Viviana is a Emmy nominated TV host and producer who has worked on entertainment and luxury lifestyle shows on NBC, CBS, Direct TV and REELZ Channel. She is the Executive Producer of We Are Good News and Content Director for media associated with Blue Horizon.
Thomas Kindler

Thomas Kindler

Thomas is our legal counsel and transaction specialist

Thomas has over 15 years of hands-on experience in building agriculture, food processing and other start-up ventures. He holds a PhD in Law from the University of Bern, Switzerland and a Master’s Degree in International Corporate Law from Georgetown University in Washington DC, USA.
Chris Peter

Chris Peter

Chris is our digital media and innovation guru

Chris has decades of expertise in leading digital business projects and teams and a strong background in project management and product/service development. He is well versed in implementing online strategies (e.g. HNI platform for Art Basel), aggregating traffic and motivating as well as inspiring teams to embrace the digital mindset in order to transform products and services into revenue and assets.
Roger Lienhard

Roger Lienhard

Roger is our evangelist

Roger is the founder of the Blue Horizon Corporation and the affiliated Blue Horizon International Foundation. His primary objective is to generate synergies between the associated companies to ensure the maximum impact on the major global shift towards a more sustainable food system. He is a serial entrepreneur who has founded and sold several companies within the IT, advertising and online marketing industry.
Michael Kleindl

Michael Kleindl

Michael is our advisor for investments

Michael is a experienced venture capital investor, serial entrepreneur and successful founder as well as business angel in a multitude of digital businesses during the last 20 years. He is currently active as a partner and co-founder at Seaya Ventures, a Madrid based VC, as well as board member in several startups in Europe and LatAm.
Kat Ayers

Kat Ayers

Kat is our Executive Assistant

Kat joined the Blue Horizon team to support the executive team. Her background is in social media and services for companies like The Honest Company and as PA for international entrepreneurs.
Dr. Ron Shigeta, Ph.D.

Biosciences Advisor

Dr. Ron Shigeta, Ph.D.

Biosciences Advisor

Biosciences Advisor

Ron is Co-Founder of Wild Earth and IndieBio and founding partner of Berkeley BioLabs as well as a scientist for Affymetrix. He has experience in the biotechnology industry and has built several startups during his industry career as employee, consultant and principal. He received his Ph.D. in Chemistry from Princeton University focusing in biophysics.
Valeen Yi

Valeen Yi

Valeen is our coordination specialist

Valeen learned how to motivate people when she was building and train teams for foundations. She is now coordinating Your Force and is an expert in research for additional members for our movement or for our other initiatives like Farm Transformers.
Thomas Hübner

Distribution Advisor

Thomas Hübner

Distribution Advisor

Thomas is our advisor for retail & distribution

Thomas M. Hübner is C-Level/Board Member of Europe’s largest Retail companies: Metro Cash&Carry (Ex global CEO), Carrefour (Ex CEO Europe) and others, including McDonalds, Burger King Eastern Europe, B&M in UK, Savola/Panda Group in Saudi Arabia. He completed a Master’s degree in International Restaurant & Hospitality Management at Hotel Management School in Lausanne and received an Executive MBA from University of St. Gallen HSG.
Mark Hassenkamp

Agri-Tech Advisor

Mark Hassenkamp

Agri-Tech Advisor

Mark is our advisor for Agri-Tech

Mark has more than 15 years of experience in subtropical horticulture. As a Director of Corvus Investments International with multi regional agricultural interests, a past director of Du Roi Laboratory, the largest producer of tissue cultured banana plants in Africa, and past Director of Operations for Africa for Chiquita Brands International, Mark has technical and executive working experience in many projects across Africa, Caribbean, Central America, Middle East, Asian Subcontinent.
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