The future of food

Accelerating the global transition to sustainable food and agriculture.

Mission

Focusing on disrupting the largest market in the world: Food.

Each additional plant-based meal will reduce global warming, water and land scarcity, and will enable mankind to feed 10bn people beyond 2050.

Consumers will soon have a real choice at the point of sale for a tasty, healthier and conveniently accessible plant-based protein alternative… at mass retail price points. We’re convinced that plant-based food will dominate the human diet.

Approach

We're investing in the most promising mission-aligned food- and agritech companies to help them achieve sustainable success with three initiatives:

Marketing

We have the tools of your dreams to help you take your content and reach to the next level.

Good News

Distribution

We have the entrepreneurial experience and network to take brands and products to the complex environment of Europe.

Nextfoods

Sourcing

We share our agritech knowledge to help farms and producers transition from animals to crops.

Farm Transformers

Portfolio

We believe that profit-oriented strategies and the common good can be united. Our portfolio features scaleable investments worldwide that reflect this credo.

  • Agriculture

  • Food

  • Services

  • Media

People

We are mission-aligned entrepreneurs and dedicated doers, driven to create a positive impact through our investments and supporting services.

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number of team members

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combined years of entrepreneurship

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combined number of companies incorporated or developed

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combined number of VC and PE investments

  • Bjoern Witte

    Bjoern Witte

    Bjoern Witte

    Bjoern Witte

    Bjoern is our managing partner

    Bjoern has a track record involving successful restructuring, building, transforming, and ensuring implementation of opportunities in an international environment. He is a C-level and M&A experienced manager and founder of ventures along food supply chain. Besides Germany speaking Europe, Björn has extensive international experience, e.g. building a natural cosmetics and superfood company in Germany speaking Europe, a fresh fruit supply chain to multi brand retail in India, co- founding the first FCOJ plant in India. His background is business education and eight years in strategy consulting

  • Viviana Vigil

    Viviana Vigil

    Viviana Vigil

    Viviana Vigil

    Viviana is our Chef of Content

    Viviana is a professional TV producer, actor and host of well known serials as well as on LA TV. She produces together with the good news team and trusted partners content e.g. for the information vertical We Are Good News as well as for  and with stakeholders within and around the Blue Horizon group worldwide.

  • Thomas Kindler

    Thomas Kindler

    Thomas Kindler

    Thomas Kindler

    Thomas is our legal counsel and transaction specialist

    Thomas has over 15 years of hands-on experience in building agriculture, food processing and other start-up ventures. He holds a PhD in Law from the University of Bern, Switzerland and a Master’s Degree in International Corporate Law from Georgetown University in Washington DC, USA.

  • Katja Wargin

    Katja Wargin

    Katja Wargin

    Katja Wargin

    Katja is our health guru

    Katja is a certified health coach who holds a certificate in plant-based nutrition from Cornell University. She is a public speaker and cooking instructor specializing in chronic disease prevention and longevity and leads workshops in the US and Germany. Her goal is to educate and motivate people to live longer, healthier, and more compassionate lives by providing easy alternatives to harmful habits. She hopes to reduce cruelty to animals, to preserve our planet for future generations and to improve the quality of life for all.

  • Chris Peter

    Chris Peter

    Chris Peter

    Chris Peter

    Chris is our digital media and innovation guru

    Chris has decades of expertise in leading digital business projects and teams and a strong background in project management and product/service development. He is well versed in implementing online strategies (e.g. HNI platform for Art Basel), aggregating traffic and motivating as well as inspiring teams to embrace the digital mindset in order to transform products and services into revenue and assets.

  • Roger Lienhard

    Roger Lienhard

    Roger Lienhard

    Roger Lienhard

    Roger is our evangelist

    Roger is the founder of the Blue Horizon Corporation and the affiliated Blue Horizon International Foundation. His primary objective is to generate synergies between the associated companies to ensure the maximum impact on the major global shift towards a more sustainable food system. He is a serial entrepreneur who has founded and sold several companies within the IT, advertising and online marketing industry.

  • Janabai Owens

    Janabai Owens

    Janabai Owens

    Janabai Owens

    Janabai is our food guru

    Janabai made a name for herself in both green business and sustainable food. She is an innovator, published author, public speaker, and restaurateur with a commitment to integrity and sustainability that spreads out from her LA home to her global audience.

  • Michael Greger, M.D.

    Michael Greger, M.D.

    Health & Nutrition Advisor

    Michael Greger, M.D.

    Michael Greger, M.D.

    Health & Nutrition Advisor

    Michael is our advisor for nutrition & health

    Michael Greger, M.D. FACLM, is a physician, New York Times bestselling author (e.g. “How not to die”), and internationally recognized speaker on a number of important public health issues. He is a founding member and Fellow of the American College of Lifestyle Medicine and a graduate of the Cornell University School of Agriculture.

    More information about Michael and a lot of health nutrition facts can be found here.

  • Thomas Hübner

    Thomas Hübner

    Retail & Distribution Advisor

    Thomas Hübner

    Thomas Hübner

    Retail & Distribution Advisor

    Thomas is our advisor for retail & distribution

    Thomas M. Hübner is C-Level/Board Member of Europe’s largest Retail companies: Metro Cash&Carry (Ex global CEO), Carrefour (Ex CEO Europe) and others, including McDonalds, Burger King Eastern Europe, B&M in UK, Savola/Panda Group in Saudi Arabia. He completed a Master’s degree in International Restaurant & Hospitality Management at Hotel Management School in Lausanne and received an Executive MBA from University of St. Gallen HSG.

  • Ryan Bethencourt

    Ryan Bethencourt

    Biosciences Advisor

    Ryan Bethencourt

    Ryan Bethencourt

    Biosciences Advisor

    Ryan is our advisor for biosciences

    Ryan’s aim is to positively impact our and the animals lives through applied biotechnology. He has founded as CEO and Co-Founder over 3 biotech companies, has invested as Angel or VC in over 70 biotech companies, is Co-Founder of IndieBio (SOSV), closed over $200M of Clinical BioPharma deals and has co-founded 4 biotech shared lab spaces in the US (Oakland, Berkeley, SF and LA).