The future of food

We invest into game changers that are disrupting the largest market in the world, food.

Mission

Focusing on disrupting the largest market in the world: Food.

Each additional plant-based meal will reduce global warming, water and land scarcity, and will enable mankind to feed 10 billion people beyond 2050.

Consumers will soon have a real choice at the point of sale for a tasty, healthier and conveniently accessible plant-based protein alternative… at mass retail price points. We’re convinced that plant-based food will dominate the human diet.

Approach

We're investing in the most promising mission-aligned food and agritech companies to help them achieve sustainable success with three initiatives:

Marketing

We have the tools of your dreams to help you take your content and reach to the next level.

Good News

Distribution

We have the entrepreneurial experience and network to take brands and products to the complex environment of Europe.

Nextfoods

Sourcing

We share our agritech knowledge to help farms and producers transition from animals to crops.

Farm Transformers

Portfolio

We believe that profit-oriented strategies and the common good can be united. Our portfolio features scaleable investments worldwide that reflect this credo.

  • Agriculture

  • Food

  • Services

  • Media

People

We are mission-aligned entrepreneurs and dedicated doers, driven to create a positive impact through our investments and supporting services.

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number of team members

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combined years of entrepreneurship

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combined number of companies incorporated or developed

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combined number of VC and PE investments

  • Bjoern Witte

    Bjoern Witte

    Bjoern Witte

    Bjoern Witte

    Bjoern is our managing partner

    Bjoern has a track record involving successful restructuring, building, transforming, and ensuring implementation of opportunities in an international environment. He is a C-level and M&A experienced manager and founder of ventures along food supply chain. Besides Germany speaking Europe, Björn has extensive international experience, e.g. building a natural cosmetics and superfood company in Germany speaking Europe, a fresh fruit supply chain to multi brand retail in India, co- founding the first FCOJ plant in India. His background is business education and eight years in strategy consulting

  • Viviana Vigil

    Viviana Vigil

    Viviana Vigil

    Viviana Vigil

    Viviana is our Chief of Content

    Viviana is a Emmy nominated TV host and producer who has worked on entertainment and luxury lifestyle shows on NBC, CBS, Direct TV and REELZ Channel. She is the Executive Producer of We Are Good News and Content Director for media associated with  Blue Horizon.

  • Thomas Kindler

    Thomas Kindler

    Thomas Kindler

    Thomas Kindler

    Thomas is our legal counsel and transaction specialist

    Thomas has over 15 years of hands-on experience in building agriculture, food processing and other start-up ventures. He holds a PhD in Law from the University of Bern, Switzerland and a Master’s Degree in International Corporate Law from Georgetown University in Washington DC, USA.

  • Chris Peter

    Chris Peter

    Chris Peter

    Chris Peter

    Chris is Chief of Staff and our digital media & innovation guru

    Chris has decades of expertise in leading digital business projects and teams and a strong background in project management and product/service development. He is well versed in implementing online strategies (e.g. HNI platform for Art Basel), aggregating traffic and motivating as well as inspiring teams to embrace the digital mindset in order to transform products and services into revenue and assets.

  • Roger Lienhard

    Roger Lienhard

    Roger Lienhard

    Roger Lienhard

    Roger is our evangelist

    Roger is the founder of the Blue Horizon Corporation and the affiliated Blue Horizon International Foundation. His primary objective is to generate synergies between the associated companies to ensure the maximum impact on the major global shift towards a more sustainable food system. He is a serial entrepreneur who has founded and sold several companies within the IT, advertising and online marketing industry.

  • Michael Kleindl

    Michael Kleindl

    Michael Kleindl

    Michael Kleindl

    Michael is our advisor for investments

    Michael is a experienced venture capital investor, serial entrepreneur and successful founder as well as business angel in a multitude of digital businesses during the last 20 years. He is currently active as a partner and co-founder at Seaya Ventures, a Madrid based VC, as well as board member in several startups in Europe and LatAm.

  • Kat Ayers

    Kat Ayers

    Kat Ayers

    Kat Ayers

    Kat is our Executive Assistant

    Kat joined the Blue Horizon team to support the executive team. Her background is in social media and services for companies like The Honest Company and as PA for international entrepreneurs.

  • Dr. Ron Shigeta, Ph.D.

    Dr. Ron Shigeta, Ph.D.

    Biosciences Advisor

    Dr. Ron Shigeta, Ph.D.

    Dr. Ron Shigeta, Ph.D.

    Biosciences Advisor

    Biosciences Advisor

    Ron is Co-Founder of Wild Earth and IndieBio and founding partner of Berkeley BioLabs as well as a scientist for Affymetrix. He has experience in the biotechnology industry and has built several startups during his industry career as employee, consultant and principal. He received his Ph.D. in Chemistry from Princeton University focusing in biophysics.

  • Valeen Yi

    Valeen Yi

    Valeen Yi

    Valeen Yi

    Valeen is our coordination specialist

    Valeen learned how to motivate people when she was building and train teams for foundations. She is now coordinating Your Force and is an expert in research for additional members for our movement or for our other initiatives like Farm Transformers.

  • Thomas Hübner

    Thomas Hübner

    Distribution Advisor

    Thomas Hübner

    Thomas Hübner

    Distribution Advisor

    Thomas is our advisor for retail & distribution

    Thomas M. Hübner is C-Level/Board Member of Europe’s largest Retail companies: Metro Cash&Carry (Ex global CEO), Carrefour (Ex CEO Europe) and others, including McDonalds, Burger King Eastern Europe, B&M in UK, Savola/Panda Group in Saudi Arabia. He completed a Master’s degree in International Restaurant & Hospitality Management at Hotel Management School in Lausanne and received an Executive MBA from University of St. Gallen HSG.

  • Mark Hassenkamp

    Mark Hassenkamp

    Agri-Tech Advisor

    Mark Hassenkamp

    Mark Hassenkamp

    Agri-Tech Advisor

    Mark is our advisor for Agri-Tech

    Mark has more than 15 years of experience in subtropical horticulture. As a Director of Corvus Investments International with multi regional agricultural interests, a past director of Du Roi Laboratory, the largest producer of tissue cultured banana plants in Africa, and past Director of Operations for Africa for Chiquita Brands International, Mark has technical and executive working experience in many projects across Africa, Caribbean, Central America, Middle East, Asian Subcontinent.