Searches for ‘vegan’ surge by 417% on Asda’s website

Source: Plantbased News

There has been a major surge in people looking for the terms ‘vegan’ and ‘plant-based’ on Asda’s website.

According to the UK supermarket, more than 63,000 people looked for vegan products at the beginning of January, up from 12,000 from the same time period in 2019 – a 417 percent increase.