Noble Plant-Based Jerky Outsells All Dried Meat on Amazon

Author: Jill Ettinger

Popular Canadian vegan jerky brand NOBLE has claimed the top three bestseller jerky spots on Amazon Canada, the company announced today. The site’s jerky category ranks all dried meat and jerky products, including beef jerky and vegan options.

“Plant protein is becoming a real alternative for all consumers and their buying choices and habits are starting to reflect this,” the company said in a statement.

NOBLE is an offshoot of the 50-year-old Canadian meat company Urbani Foods. The company launched into the vegan and non-GMO jerky category with the new range under the NOBLE brand in March.