Millennials Are Driving The Worldwide Shift Away From Meat

Millennials are shaking up industries everywhere. Just ask the meat industry, which is seeing its customers increasingly turn towards plant-based alternatives at a blistering pace. Chuck Jolley, president of the Meat Industry Hall of Fame, said plant-based meat substitutes are one of the six great challenges for agriculture in 2018.

You may not have noticed, but there has been a global shift away from meat in recent years. A full 70% of the world population reportedly is either reducing meat consumption or leaving meat off the table altogether. This is from a report at GlobalData, a leading data and analytics company that works with 4,000 of the world’s largest companies.

Fiona Dyer, Consumer Analyst at GlobalData, comments: ‘The shift toward plant-based foods is being driven by millennials, who are most likely to consider the food source, animal welfare issues, and environmental impacts when making their purchasing decisions.’

Source: FORBES