London’s Smithfield Market to offer plant-based meat for the first time in 800 years

Source: vegconomist

Moving Mountains’ plant-based burger is now available from meat supplier P.J. Martinelli, which has specialised in traditional meat products for over 30 years.

P.J. Martinelli’s decision to stock Moving Mountains’ plant-based meat burger is a ground-breaking move and reflects the growing demand from consumers for a plant-based or flexitarian diet. In the UK, demand for plant meats have been increasing at a phenomenal rate, and orders of vegan dishes have increased by 330% on Deliveroo since 2017.