Impossible Whopper is ‘one of Burger King’s most successful launches in history’

Source: Plant Based News 

According to a Burger King spokesperson, the plant-based Impossible Whopper is one of the most successful product launches in the restaurant chain’s history: 

“[The Impossible Whopper has] become one of the most successful product launches in brand history, leading to outstanding comparable sales of positive five percent this past quarter.” 

The company is expanding its offerings with new Impossible burger variations in the US, and launching a plant-based ‘Rebel Burger’ across Europe.