Europe’s Fastest Growing Plant-Based Meat Company Launches “Veggie Quarter Pounder”
According to Food Ingredient First, Vivera is Europe’s fastest-growing vegan meat company. Its range is extensive – from plant-based fish to mince – but the brand made headlines in May after introducing its vegan steak at Tesco. The supermarket reported a sale of over 40,000 Vivera steaks within the first week of the launch. The product’s popularity continued well past this initial success, and now the company is working on increasing its output to 100,00 units a week to keep up with demand.