Burger King’s new meatless Impossible Whopper is driving steady traffic

Source: CNBC 

Data reveals that the introduction of Burger King’s meat-alternative patties increased traffic at the global fast-food franchise both during city-specific testing as well as after a nationwide rollout. Analysts showed traffic grew about 18% in the St. Louis locations versus no comparable gains for McDonald’s St. Louis restaurants or BK’s Kansas City locations.

Research suggests, “following the national launch of the Impossible Whopper, BK stores have seen an ~2 percentage point traffic lift nationally” versus McDonald’s.