Blue Horizon Buys Stake in Hail Merry
In February, blue horizon added the plant-based snack food company Hail Merry to its investment portfolio. With this investment, blue horizon will help Hail Merry expand its product range in both variety and scope for new customers, making their products more accessible to everyone. As a result, more consumers will have delicious, plant-based snack options.
Hail Merry makes sweet snacks that are easy to take with you on the go and perfect for any time of day. And with three flavors of cups, four flavors of bites, and six flavors of tarts, you’ll likely find one that suits your taste buds. While these are indulgent snacks meant to satisfy your sweet tooth, these products are non-GMO, gluten-free, and certified vegan. With all this good stuff, Hail Merry sacks beat out Oreos by a mile.
The secret to Hail Merry’s melt-in-the-mouth consistency is right there in the ingredients list: coconut. When combined with nuts and nut flours, the result is a deliciously delectable treat that’s just sweet enough and perfectly mimics the experience of desserts that use milk chocolate and butter. The big difference, however, is the impact on the planet and people’s diets.
Andy Malloy, CEO of Hail Merry, says: “Hail Merry is beyond thrilled to be included in blue horizon’s portfolio of innovative plant-based brands. With their investment, we’re able to bring mind-blowing indulgence from clean & fresh plant-based ingredients to even more consumers. HAIL YES!”
Roger Lienhard, founder and CEO of blue horizon, says: “Having followed Hail Merry’s progress for a while now, we’re happy to contribute to their company. We hope to see their product in more locations all over the country, and bring plant-based goodness to the masses.”
About blue horizon
blue horizon was founded in 2015 with the vision that profit-oriented strategies and the common good can be united. blue horizon is a global, mission-driven private sector investment firm focused on scalable ventures that accelerates the global transition towards sustainable food and agriculture. In 2016, the blue horizon Foundation was started to support the transformation of farms from animal factories to sustainable plant production facilities.
About Hail Merry
Hail Merry is a category-redefining snack food company that exists to provide “HAIL YES!” indulgence. Founded in 2008 by raw foods chef Susan O’Brien, Hail Merry produces mind-blowing snacks made from plant-based ingredients that are prepared in innovative ways. All Hail Merry snacks are Non-GMO Verified, Certified Gluten-Free, Certified Vegan, Certified Kosher, and Paleo-Friendly, which give consumers the Freedom to Indulge anytime, anywhere.