Beyond Meat Founder Ethan Brown Breaks Down ‘Protein Blueprint’


If you ask Ethan Brown, CEO and founder of California-based food company Beyond Meat, vegan meat isn’t “fake” – it’s actually not so different from the real thing.

Speaking to the BBC, Brown broke down the similarities between animal-based meat and the vegan protein created by his company, Beyond Meat. “There’s no mystery to meat,” explained Brown. “It’s amino acids, lipids, trace minerals and water. And if you can deliver those four things in the same blueprint or architecture as muscle – why can’t that be called meat?”

“We put together the best scientists on this [challenge],” Brown continued. “To understand meat more than anyone else in the world, and then painstakingly build it bit by bit using plants.”