Oatly Billboards in UK Remind Consumers Only Plant-Based Milk is Suitable for Humans
Vegan oat milk brand Oatly is making a statement on the streets of Rotterdam and in UK underground stations with advertisements that promote the brand’s products as being “like milk but made for humans.” As of today, the Swedish brand has announced that it is launching a £700k advertising campaign in the UK. The new campaign will be displayed in key London underground stations, including Kings Cross and Oxford Circus as well as Shoreditch, Peckham, and Brixton. The ads will feature the same statement as Oatly’s Rotterdam billboard: “It’s like milk, but made for humans. Some consider our messaging to be controversial,” Michael Lee, Oatly’s creative and strategic director for international markets, said in a statement. “We disagree. It’s fact, because our oat drinks actually are made for humans, rather than for baby cows.