General Mills invests in plant-based seafood company Good Catch’s $32M Series B
Source: Business Insider
General Mills, the company behind popular brands like Cheerios and Yoplait, is betting big on plant-based seafood — this week it was part of a $32 million investment into a startup offering plant-based tuna and plant-based fish burgers.
General Mills’ investment arm, 301 INC, was part of the hefty investment into Good Catch, the no-fish seafood brand from Gathered Foods.
The startup will use the funds to expand across North America, Europe, and Asia, it said in a statement, and hopes to launch new fish-free products this spring.