World’s largest pork processor enters fast-growing market for plant-based protein

Source: Bloomberg

$15-billion pork company Smithfield Foods is launching a new line of plant-based products including burgers, meatballs and breakfast patties. Smithfield—which was acquired in 2013 by Hong Kong-listed WH Group—follows other large meat companies in embracing alternative protein. Tyson Foods has announced it will offer a burger made of half beef and half pea protein, while Perdue Farms is launching “Chicken Plus” nuggets made from a blend of chicken, cauliflower and chickpeas.