Will China buy America’s fake meat?

Source: Bloomberg 

Almost three out of four Chinese people said they’d be willing to swap meat for a plant-based substitute, according to one 2018 survey, more than any other country.

High quality and global reputation give Beyond and Impossible an advantage, said Graham Miao, general manager at GFIC, a Shanghai-based consulting firm focused on sustainable food and agriculture. But the marquee products are based on ground beef and variations, which aren’t typical in Chinese cuisine.