Why food titans invested $200M to form plant-based platform LiveKindly

Source: Food Dive 

A group of food industry titans banded together to form a new platform company for plant-based meat — the LiveKindly Co. — that seeks to move the world toward plant-based eating through an opening $200 million investment, as well as brand acquisitions, investments in similarly aligned companies and an online advocacy platform. The company, which has used the funding to acquire two manufacturers, invest in a pea protein firm and buy a website, is currently eyeing the chicken space.