Why 2020 holds opportunities for plant-based breakfast
Plant-based patties are attracting loads of attention and keep launching in new foodservice outlets almost every day. The continued success of plant-based burgers at iconic chains such as Burger King and Carl’s Jr. indicates that plant-based is a mainstream phenomenon with staying power. While there is a lot of growth ahead for plant-based burgers (which still represent less than 3.5 percent of U.S. fast-food burger sales), a very different category is poised for its plant-based star turn: breakfast.
Dunkin’ is partnering with Beyond Meat to make a plant-based breakfast sandwich available in 9,000 locations nationwide on November 6, two months ahead of schedule, after a successful test of the product this summer. According to CNN, the Beyond Sausage Sandwich is currently the second best-selling item in Dunkin’s Manhattan stores, with sales results twice as high as expected.