White Castle’s Plant-Based Impossible Slider Gets Nationwide Release

Source: CNBC

After slinging tiny square beef sliders for decades, the company began testing meat-free burgers at 140 locations in April — and it’s become a cult favorite. Now, the Impossible Slider will be available at nearly 400 locations nationwide, White Castle said Wednesday. The burger is a plant-based patty from Silicon Valley-start-up Impossible Foods that looks, tastes and “bleeds” just like real meat. “Our Cravers definitely developed a hunger for the Impossible Slider,” CEO Lisa Ingram, whose family has led White Castle for four generations, said in a statement. “Sales easily exceeded our expectations.”