Transforming the global food system
The LIVEKINDLY co. is building a family of brands across the food industry and has already united Fry's Family Co. (inspiring change since 1991), Like Meat (producing plant-based meat from chicken to Kebab, Bratwurst, Schnitzel and more), as well as the leading media platform for a kind lifestyle, LIVEKINDLY. It also holds a minority stake in Puris (leading technology and plant-based US protein producer).
Transforming the global food system
The LIVEKINDLY co. is building a family of brands across the food industry and has already united Fry's Family Co. (inspiring change since 1991), Like Meat (producing plant-based meat from chicken to Kebab, Bratwurst, Schnitzel and more), as well as the leading media platform for a kind lifestyle, LIVEKINDLY. It also holds a minority stake in Puris (leading technology and plant-based US protein producer).
Kees Kruythoff
Chairman & CEO
The LIVEKINDLY co.
Kees Kruythoff
Chairman & CEO
The LIVEKINDLY co.
Kees made an unbelievable career at Unilever, working in different roles and in five different continents before becoming responsible for the Home Care division as President from 2011. Fuelled by an over $200m founder's funding round, he leads now a passionate team that has the mission to change the food industry.
Jodi Monelle
Founder & CEO
LIVEKINDLY
Jodi Monelle
Founder & CEO
LIVEKINDLY
Jodi has built the leading plant-based lifestyle publication and brand, LIVEKINDLY with focus on empowering people to make positive changes in their lives. She has a background as a Brand and Marketing Manager and is responsible for further development of the multi-million community.
Roger Lienhard
Founder
Roger Lienhard
Founder
Roger is our Evangelist and the Founder of the Blue Horizon Corporation and the affiliated Blue Horizon International Foundation. His primary objective is to generate synergies between the associated companies to ensure the maximum impact on the major global shift towards a more sustainable food system. He is a serial entrepreneur who has founded and sold several companies within the IT, advertising and online marketing industry.
Debbie Fry
Founder
Fry's Family Food
Debbie Fry
Founder
Fry's Family Food
Debbie began together with her husband, Wally, in 1991 in their family kitchen to produce plant-based burgers and sausages. She is born vegetarian and convinced Wally to change. Together they have built the leading plant-based food brand in South Africa, expanding into many other countries with the joint mission of the LIVEKINDLY co.
Wally Fry
Founder
Fry's Family Food
Wally Fry
Founder
Fry's Family Food
Wally once ate meat and traded livestock for a living before turning vegan. He followed his wife, Debbie, and his daughter, Tammy, in a first step to a vegetarian diet after observing the inhumane conditions in a working pig farming facility. Since inception, the company is advocating for awareness campaigns like Meat-Free Monday and Veganuary.
Aldo Uva
COO, CR&DO & President
Americas the LIVEKINDLY co.
Aldo Uva
COO, CR&DO & President
Americas the LIVEKINDLY co.
Aldo has an impressive and long lasting carrier in the Food and Beverage as well as the Food Science industry and has worked for leading brands like Firmenich, Ferrero or Nestlé. He leads the R&D and operations team at the LIVEKINDLY co. who are building the future of food from seed to plate and is also introducing the brands into the American market.
Anna-Klara Lindskog
Chief of Staff
The LIVEKINDLY co.
Anna-Klara Lindskog
Chief of Staff
The LIVEKINDLY co.
Anna-Klara was with Nesté over 13 years as FMCG Executive and Non-Executive Director with focus on Food and Beverages, Healthcare and Beauty. At the LIVEKINDLY co. she can improve and enable the teams with her passion for uniting people to change plates from meat to plants.
Timo Recker
Founder & CEO
LikeMeat
Timo Recker
Founder & CEO
LikeMeat
Timo comes from a family who owned a meat production company for three generations. In 2013, he decided to start LikeMeat on the groundwork of his family's business. Today, Like Meat is producing a wide range of products from plant-based Schnitzel till sausages, meatballs and much more to come.
Mick van Ettinger
CMO
The LIVEKINDLY co.
Mick van Ettinger
CMO
The LIVEKINDLY co.
Mick has spent over 25 years in different positions at Unilever and is now leading the marketing and communications team at the LIVEKINDLY co. His mission is to orchestrate the different brands from Fry's to LikeMeat and more to come.
Anna Arai
CFO
The LIVEKINDLY co.
Anna Arai
CFO
The LIVEKINDLY co.
Anna is the CFO of the LIVEKINDLY co. and a seasoned financial professional, with a proven track record in senior management roles in the private equity, biotech, pharmaceutical and commodity sectors. She has a Master of Business Administration from The Manchester Business School.
Kristen Baldwin
Chief HR Officer
The LIVEKINDLY co.
Kristen Baldwin
Chief HR Officer
The LIVEKINDLY co.
Kristen is a HR executive with over 10 years of expertise in the HR field as Vice President and Senior Director for Bayer Americas and Otsuka. Prior to entering the HR space, Kristen was consultant at Accenture. She will further build the mission-aligned team for the LIVEKINDLY co.
Tal Nadari
Regional Director EU, UK & ANZ
The LIVEKINDLY co.
Tal Nadari
Regional Director EU, UK & ANZ
The LIVEKINDLY co.
Tal was in several roles within the beverages industry and was leading the JV between Remy Cointreau and Lucas Bols prior to join the LIVEKINDLY co. He holds a Masters in Science and Communication Service and will further develop and increase market share of the existing as well as upcoming brands.
Anna-Kajsa Lidell
Co-Founder Oumph!
Anna-Kajsa Lidell
Co-Founder Oumph!
Anna-Kajsa Has a Bachelor in Communication and Media Studies from the University of Gothenburg and in Political Sciences, Economics, Political Economics of Developing Countries and Environmental Diplomacy from the Linköping University. She is co-founder of For for Progress and Social Entrepreneur of Beat Food for Progress AB.
Anders Wallerman
Co-Founder Oumph!
Anders Wallerman
Co-Founder Oumph!
Anders was running the factory when he met Anna-Kajsa and produced units of Oumph that are certified according to BRC and for organic/KRAV production. He was a winner of the Product of the Year Sweden 2016 and The Swedish Food Award 2015 and is co-founder of Food for Progress.