Transforming the global food system

The LIVEKINDLY co. is building a family of brands across the food industry and has already united Fry's Family Co. (inspiring change since 1991), Like Meat (producing plant-based meat from chicken to Kebab, Bratwurst, Schnitzel and more), as well as the leading media platform for a kind lifestyle, LIVEKINDLY. It also holds a minority stake in Puris (leading technology and plant-based US protein producer).

Transforming the global food system

The LIVEKINDLY co. is building a family of brands across the food industry and has already united Fry's Family Co. (inspiring change since 1991), Like Meat (producing plant-based meat from chicken to Kebab, Bratwurst, Schnitzel and more), as well as the leading media platform for a kind lifestyle, LIVEKINDLY. It also holds a minority stake in Puris (leading technology and plant-based US protein producer).

Kees Kruythoff

Chairman & CEO
The LIVEKINDLY co.

Jodi Monelle

Founder & CEO
LIVEKINDLY

Roger Lienhard

Founder & Board Member
The LIVEKINDLY co.

Debbie Fry

Founder
Fry's Family Food

Wally Fry

Founder
Fry's Family Food

Aldo Uva

COO, CR&DO & President
Americas The LIVEKINDLY co.

Anna-Klara Lindskog

Chief of Staff
The LIVEKINDLY co.

David Knopf

CFO
The LIVEKINDLY co.

Timo Recker

Founder & CEO
LikeMeat

Courtney Ozer

Chief Legal Officer
The LIVEKINDLY co.

Mick van Ettinger

CMO
The LIVEKINDLY co.

Kristen Baldwin

Chief HR Officer
The LIVEKINDLY co.

Rogan Moore

Chief Digital & Information Officer
The LIVEKINDLY co.

Anna Arai

M&A
The LIVEKINDLY co.

Tal Nadari

Regional Director EU, UK & ANZ
The LIVEKINDLY co.

Joanna LiuQiao

Regional director Greater China
The LIVEKINDLY co.

Anna-Kajsa Lidell

Co-Founder Oumph!

Anders Wallerman

Co-Founder Oumph!