UK plant-based food company Strong Roots targeting the US
Source: US Chamber of Commerce
Strong Roots began selling its frozen vegan and plant-based foods in U.S. stores last year. It is now making the leap to broader U.S. distribution, with a new U.S. office, plans for U.S. manufacturing, and new supermarket partners, including Whole Foods.
The Irish food brand built a multi-million-dollar business in Ireland and the United Kingdom with its fresh approach to frozen vegetables. Now it’s looking to expand.