UK Moving Mountains B12 Burger Launches in 413 Locations
Marston’s, one of the UK’s leading pub chains, has added the vegan Moving Mountains B12-packed “bleeding” burger to menus in 413 of its locations.
Made with 100 percent plant-based ingredients and developed over the course of three years, the meat-like protein-dense Moving Mountains burger was created by a team of scientists, chefs, and farmers. Since its launch back in February, the burger has appeared on a number of menus up and down the country; however, the new deal with Marston’s is one of its biggest yet; set to grow the company’s revenue by £1 million.
The new partnership is in response to consumer demand, says Nicola Arrow, Marston’s Senior Food and Development Manager. “We have listened to our customers and taken the growing demand for healthier and alternative options across the pub sector as a great opportunity to develop and update our menu,” she said in a statement.