Two thirds of Americans are purchasing meat alternatives
Two-thirds of people in the United States now buy meat alternatives, according to consumer research conducted by Innova Market Insights. Thirty-sex percent of Americans purchase meat alternatives often or sometimes, 22% purchase from the category on rare occasions, 10% say that they always buy meat alternatives.
The notable representation of occasional meat purchasers represents flexitarians who are choosing to cut down on their meat intake in favor of a healthier lifestyle. Ethical and environmental concerns are also increasingly influential in this decision-making process and this adds a new consideration to the marketing of meat alternatives.