This ‘Clean Meat’ Company Plans to Get Lab-Grown Chicken on Your Plate by 2019
Josh Tetrick, CEO and founder of JUST, Inc. — formerly Hampton Creek – says that his company will be the first to get “clean meat” to consumers. And he’s bound and determined to see it happen before the year is out.
“It will be called JUST Meat, and the type of meat will be chicken,” Tetrick announced during an interview at CEBIT, a European festival celebrating business and digital innovation.
Clean meat — also known as “cultured meat” or “lab-grown meat” — involves growing real meat from animal cells, rather than killing animals and eating them. Enough companies are now working on clean meat that there’s a race underway to reach grocery store shelves and consumers.
“In the animal kingdom, we can take a cell from that animal, without killing the animal, feed it nutrients and then grow it, or brew it in the way you might brew beer,” Tetrick told d!talk in an interview from CEBIT. “So there’s a big toolkit in nature that we can use to make all sorts of products and big categories better, and we have to do it as fast as we can.”
The end goal is to produce clean meat that is cheaper than even the least expensive conventionally produced chicken. Leading experts believe that is achievable within 10 years given adequate support for clean meat research and development.
Can you imagine a world in which it becomes entirely unnecessary to raise and slaughter millions upon millions of chickens? All we need to get there is research, money and time. The benefits could be incalculable.
Investor company The Motley Fool knows a good thing when it sees one. The site tells its readers:
Clean meat could potentially provide the best of both worlds: food security and reduced impact on the environment. There’s no consensus on exactly how, and how much, this yet-to-be-commercialized tech could benefit society — but nearly every study agrees that the benefits would be extraordinary. One widely cited study estimates that clean meat production could reduce the industry’s greenhouse gas emissions by 96%, energy consumption by 45%, land use by 99%, and water consumption by 96%.
Now you’re wondering if you should invest in this nascent technology, aren’t you? This industry certainly bears watching.