The Craving For Plant-Based Protein Has Beyond Meat And Its Rivals Thinking Big For 2019

Author: Source: Forbes

The appetite for plant-based protein, driven by health, environmental and animal welfare concerns, will only get bigger this year. Fast-food chain Carl’s Jr. this month began to serve Beyond Meat plant-based burgers at over 1,000 of its restaurants, joining restaurant chains like TGI Fridays and supermarkets including Kroger in serving Beyond’s alternative meat. For its part, Beyond rival Impossible Foods’ plant-based meat in December began to be served at a popular midtown Manhattan halal food truck in addition to restaurants including Bareburger.