Survey: 4 in 10 consumers think lab-grown food is ‘scary,’ rest need more information

Source: FoodDive

The poll of 500 U.S. consumers also found skepticism and concern about new food technologies. About one-third of the respondents expressed that concern, while one-quarter said they’re worried about how healthful lab-grown products are compared to conventionally produced food.

Focusing adequate time and effort on how to market and sell such foods may turn out to be nearly as important as development and manufacturing when it comes to consumer acceptance.