Hustle Hard. Eat Easy.

Headquarters: Los Angeles, CA, USA



SSYL believes that all people deserves a nutrient-rich life. Eating right is not a luxury, it’s your birth right. Their mission to make solutions for plant-based living so simple, accessible and convenient for everybody, everywhere regardless of zip code.



SSYL is launching with the SuperCookie, a nutrient rich, organic, vegan and raw on-the-go power meal that gives you uncompromised flavor and energy through whole food, plant-based nutrition and no bullsh*t ingredients. LA Rice and Natasha Pestano Rice, founders and plant-based nutritionists have completed R&D for high performance on-the-go power snacks, they’ve innovated ready-to-eat functional soups and plant-based shrimp for ready-to-eat frozen entrées. Consumers are also supported with plant-based educational content to engage, align and inspire plant-based living.



  • Innovates and provides clean ready-to-eat plant-based, whole food solutions accessible and convenient for all people in all zip codes
  • Provides functional, sustainable plant-based shrimp to help preserve and heal oceans
  • Attracts and engage non-vegans to learn and adopt plant-based habits
  • Helps prevent and reverse the cause of food-based lifestyle diseases like obesity, Type 2 Diabetes and Cardiovascular disease

UN Sustainable Development Goals

This company fulfills the following UN SDGs: