Small actions for big change

Author: Rebekah Moses
Source: Medium

This year, we worked with Quantis to perform a Life Cycle Assessment (LCA) on the new recipe of Impossible Burger. The study compares Impossible™ meat from plants to conventionally-produced ground beef from cattle. The findings show that choosing Impossible Burger over ground beef from cows uses 96% less land, generates 89% less of the greenhouse gases that cause global warming, and uses 87% less water that’s better left to nature and people. Additionally, the Impossible Burger has a 92% efficiency advantage over beef’s contribution to aquatic pollution through nutrient runoff. (You can see the full report here on our website.)