Richard Branson: “Clean meat and plant-based meat will become the norm”

Source: Virgin 

Richard Branson has authored a new blog post in which he writes about the future of clean and plant-based protein: 

“In the next few decades I believe that clean and plant-based meat will become the norm and animals will no longer need to be killed en masse for food. I’m sure future generations will look back and be shocked at our currently accepted meat production methods.”

“Conventional meat production cannot scale to feed the world’s growing population and appetite for meat. Global consumers already spend nearly $1 trillion per year on meat, and demand for meat is expected to double in the coming decades.” 

Read his full post HERE.