REPORT: Exploring the explosion of veganism in the United States

Source: Ipsos

Veganism in the US has grown from obscurity to become a mainstream part of the American diet. Since 2004, the number of Americans turning plant-based has reached 9.7 million people, growing from around 290,000 over a period of 15 years.

Our team examined where this change is being driven across the country, investigating Google search trends to see which states expressed the most interest in plant-based diets over time. See more HERE.