Protein ‘shake-up’ could push faux meat market to $240 billion

Source: Bloomberg

Blue Horizon Founder Roger Lienhard’s, on the news that the alternative meat market is poised to rise to $240 billion over the next two decades, as new technologies gain ground and consumers change their diets:

“The alternative meat market will transform much faster than these (already) amazing figures have us believe. Why? When the following factors line up: quality, timing, price and demand, a very powerful fusion can happen exponentially—at unprecedented speed. Disruption is certainly happening right now. It will only accelerate.”