Plant-based meats have huge potential in China, Beijing wants a homegrown champion

Source: Fortune

The Chinese market for alternative meat is the largest in the world, chalking up sales of $910 million in 2018—compared to $684 million in the U.S.—which is a 14% increase over the year before.

Industry leaders say there is great market opportunity to offer Chinese meat-eaters a more compelling alternative, such as cultivated  “realistic” products that more closely match the texture and taste of meat.