Plant-Based JUST Egg Outsells Liquid Whole Chicken Eggs in First Week of Launch
The plant-based egg product, made from mung beans, is currently available in a handful of chains in the Midwest, and this week began hitting shelves at Gelson’s, Southern California. Reportedly, the new product is already performing well across the board, however, in one unnamed major retailer, it has completely outsold liquid whole eggs in its first week of launch. CEO of the company Josh Tetrick told LIVEKINDLY, “We’re grateful to see this extraordinary sales data. We’ve always said that if you make it easy for good people to eat well, they will.” Around the world, the vegan egg and egg replacer market is growing. According to a new report by global market intelligence firm Fact.MR, the industry is expected to reach a value of $1.63 million by the end of 2028.