Plant-Based Food Sales Topped $3.3 Billion in 2017


The vegan food market has reached $3.3 billion over the past year, representing a 20 percent growth spike, says a new reportconducted by leading global sales research company, Nielsen. The report was commissioned by the Plant-Based Food Association (PBFA), a trade association that represents 114 of the nation’s top vegan brands.

“The plant-based foods industry has gone from being a relatively niche market to fully mainstream,” said Michele Simon, executive director of the PBFA, in a statement. “Plant-based meat and dairy alternatives are not just for vegetarians or vegans anymore; now even mainstream consumers are enjoying these delicious and innovative options in the market today.”

According to the report, the vegan food market outpaced nonvegan categories across all food departments (including refrigerated, deli, grocery, dairy, meat, produce,  etc…) 10 times over. Last year’s report on vegan food sales showed that the plant-based food market grew by 8 percent last year, showing that the market has more than doubled as of June 2018. The report notes that the data represents plant-based products that directly replace animal-based food such as vegan meat, eggs, milk, cheese, etc.