Plant-Based Food is Boosting Sales in Restaurants and Super Markets


The sudden presence of plant-based food taking over the restaurant industry isn’t driven by a hunch. Recent data released by food-focused platform Foodable Labs shows that U.S. restaurants that have added vegan options to the menu reported a 13 percent increase in customer traffic, despite overall restaurant traffic being down. A further analysis of what customers are ordering reveals that the availability of options has led to a 300 percent increase in vegan food orders over the past year.