Plant-based burger launches in 850 Woolworths stores across Australia

Source: Sydney Morning Herald 

UK plant-based startup Moving Mountains’ burgers and hot dogs are set to hit the shelves at Woolworths, as competition in the meat-free sector increases.

Australia’s “alternative proteins” sector was worth $2.2 billion in 2018, according to the CSIRO and an increasing number of startups have entered the space, including listed US giant Beyond Meat, Bill Gates-backed Impossible Foods and New Zealand startup Sunfed.