Pizza Express Hong Kong Creates World’s First JUST Egg Pizza
PizzaExpress Hong Kong has become the first pizza chain in the world to create a vegan pizza made with Bay Area brand JUST’s mung bean based “Just Egg.”
While the PizzaExpress locations in the UK now offer a number of vegan options, Hong Kong had been slow to follow suit despite the region’s growing interest in plant-based and vegan food. Like much of Asia, Hong Kong is still tied to its long history of meat-eating and seeing vegetarianism as only reserved for Buddhist austerity. But demand is shifting as younger consumers seek options better for their health and the planet.
Earlier this year, the Green Monday campaign worked with PizzaExpress Hong Kong to expand its menu to feature vegan pizza options. The chain had several vegetarian options on its menus but nothing was fully vegan unless modified (such as a pizza served without cheese). The new vegan offerings have proven successful, leading the chain to experiment with and now feature the vegan egg.