New Report: Key challenges and opportunities in plant-based meat

Source: Kerry Group 

The plant-based meat category is growing, but consumers, operators and retailers remain cautious. The industry not only has to solve for consumer barriers with taste, texture, availability, etc., but also solve for the innate challenges encountered during formulation. The Kerry Group has identified five significant barriers to plant-based meat, and recommendations on how to offset those challenges in a new report: 

Opportunities with Plant-Based Meat

  • Taste is Foundational to the Plant-based Experience
  • Nutrition Regains Focus
  • Ingredient Labels Under Scrutiny
  • Prominence of Protein Remains High
  • New Formats Signal Category Growth

For more info, the full Kerry report can be accessed here.