JUST

It starts with the tools

Headquarters: San Francisco, CA, USA
Website

Why

  Transform food into data. It’s not just a limitation of tools, it’s a mindset. The world does not believe it’s possible to have healthier, sustainable food that is also affordable and delicious. JUST is on a mission to prove that this is possible by using disruptive state-of-the-art food technologies.


Profile

  300,000+ species of plants all around the world have never been explored for how they can make our cookies or pasta or ice cream or butter or scrambled eggs better. So JUST literally started to explore them by hand. The team wanted to find plants that, because of their nutrition, low-impact cultivation and potential to make delicious food, will help achieve JUST’s mission. The company’s debut product was mayo, made with Canadian yellow split peas. As a result, JUST became known as a mayo company. Today, Just’s products can be found in every Whole Foods and almost every Walmart across the country, at Texas A&M football games and library cafes at Yale, in Mexico City grocery aisles, and coffee bars on the busiest street in Hong Kong. And JUST is open to the idea of enabling other companies to use their platform, too.


Impact

 

  • Breaking the boundaries of the current food system
  • Producing healthy, sustainable food that is also affordable and delicious
  • Finding plants with sustainable cultivation and potential to make delicious food
  • Building an automated discovery platform to explore these plants more efficiently and to look even more closely

UN Sustainable Development Goals

This company fulfills the following UN SDGs:

Interested? We are looking forward to get in touch with you!
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Mia & Ben

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Puris

LoveRaw

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Human Food

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Same meat, different way

Green Common

Yes Cacao

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Tissue cultured meat

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Fora Foods

Geltor

Real gelatin, without animals

Rebellyous Foods

Large scale novel food

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New generation of meat

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New Wave Foods

Disrupt seafood, not oceans

Eat Virgin

JUST

Red Sun Hortitech

Clara Foods

Functionality unlocked

abillionveg

Alpha Foods

Good, clean, sustainable food

No Evil Foods

No Meat

Plant Based 100% Meat Free Vegan Food

80/20 plants

A plant-based nutrition team in your pocket

Planet V

The new generation of ready meals: fresh meals

The Vurger Co.

100% Vegan Fast Food

Heartbest Foods

Same eating habits, better choices through plants

BIOMILQ

Next generation breastmilk

Mia & Ben

Fresh super food for kids

OUMPH!

Epic Veggie Eating for Free Range Humans

CUBIQ FOODS

Sustainable food with healthier fats

The LIVEKINDLY co.

Transforming the global food system

Fry Family Food

Crafting Food. Inspring Change.

LikeMeat

Bite me, like me!

Puris

Food for the global good

LoveRaw

Chocolate First. Vegan Second.

Planted

Meat you fall in love with

Human Food

Organic daily nutrition bar

TIPA

Inspired by nature

Algama

Microalgae Pioneer

Lighter

Help the world eat better

New Roots

Cheese, Reinvented

Matthew Kenney Cuisine

Crafting the Future of Food

Veestro

Heat, eat and love

Plantable

Bringing back real food and good health

LIVEKINDLY

Global Plant-Based Media & Lifestyle Brand

Beyond Meat

The future of protein

Good Catch Foods

Culinary rebels with a cause

Impossible Foods

For the love of meat

SuperMeat

Same meat, different way

Green Common

Make change happen!

Yes Cacao

Chocolate you can feel

Hail Merry

Freedom to indulge

Wild Earth

Animal free pet food

Mosa Meat

Tissue cultured meat

Outstanding Foods

Full of flavor, free of guilt

Tagger Media

Smart Audience Targeting

Fora Foods

Faba Butter is Better!

Geltor

Real gelatin, without animals

Rebellyous Foods

No harm. No fowl.

Sunfed Meats

New generation of meat

Finless Foods

Sustainable seafood

New Wave Foods

Disrupt seafood, not oceans

Eat Virgin

Let's Eat Better Than Yesterday

JUST

It starts with the tools

Red Sun Hortitech

Perfect Plants

Clara Foods

Decoupling proteins from animals

abillionveg

Eating healthy just got easier!

Alpha Foods

Unrivaled taste fueled by the power of plants

No Evil Foods

Protein for all. In plants we trust!