JUST buys first plant to make more plant-based eggs for less money
San Francisco-based startup JUST has acquired its first manufacturing facility: a 30,000 square foot location in rural Appleton, Minnesota. The aim, according to CEO Josh Tetrick, is to make more of the product it sells as a substitute for eggs—and cheaper.
Bringing down costs is a top concern for Just, which says it has sold the equivalent of 17 million eggs already but hopes to grow the volume of its Just Egg sales at least ten times in 2020. It costs the company north of 20 cents to produce the equivalent of an egg currently. It hopes to bring that number down to 4.7 cents in the next two years. The company also makes eggless mayonnaise and is developing cultured chicken.