First, our products are cruelty-free , and that’s priceless. We prepare them with joy and with respect for animals and the environment. In terms of health, Jay & Joy products are very interesting because they are perfectly suitable for lactose and gluten intolerant (apart from Joie Gras which contains malted yeast). They also have very interesting nutritional values: They do not contain cholesterol or saturated fat unlike a classic cheese which contains a lot, they contain less salt than in a classic cheese, Oilseeds (nuts) are an encyclopedia of nutrients and minerals such as lipids that are described as “good fats” (especially omega-3 and omega-6 fatty acids), vitamin E, B1, B9, potassium, magnesium, calcium, iron, zinc, copper, etc. But these are foods also rich in protein! Certainly, classic cheeses are more loaded with protein, but remember that animal proteins promote inflammation in our body and therefore associated diseases. Our products are caloric, but in a good way: filled with good fats, proteins and carbohydrates, they will allow you to properly balance your meals, and will help keep you in good shape.
Jay & Joy is above all the story of Eric and Mary. They met during a meditation session. They became vegetarians, then vegan. The hardest part was living without cheese, their great passion. There was no artisanal alternative on the market. This is where the idea of Jay & Joy, the first vegetable creamery in France, started in 2014. Relying on ancestral techniques of French cheese making, as well as training with the most renowned cheese schools , they have developed a unique know-how, and now offer a wide range of vegan alternatives to cheese. The products are made in La Croix-Saint-Ouen, in the department of Oise (60), and are sold by the cut in the shop “La crèmerie vegetale de Jay & Joy”
- To preserve living things by placing plants at the center of our diet
- Preserving the Earth and all its inhabitants
- Being accessible to as many people as possible
- Fostering a positive and joyful state of mind
- Placing innovation at the center of our company