Impossible Foods is creating plant-based pork as a way into China

Source: Bloomberg

Impossible Foods Inc. is working to launch plant-based pork as it looks to enter China, the crown jewel of the $2.7-trillion global meat market.

“We already have very good prototypes of plant-based pork,” Chief Executive Pat Brown said in a Bloomberg TV interview at the China International Import Expo in Shanghai on Wednesday. “It’s really just a matter of commercializing and scaling that.”

China accounts for 28% of the world’s meat consumption and over 60% of Chinese consumers’ daily meat intake is pork.