Impossible Foods CEO’s feature interview for Inc. magazine

Source: Inc. 

Arguably 2019 will go down as the year the fake burger went mainstream. And Impossible Foods has a lot to do with it. The buzzy Redwood City, California-based startup served up its plant-based patties in more than 17,000 locations around the country, including restaurants like White Castle, Red Robin, Burger King, and more, and launched in grocery stores for the first time. 

In this article, founder and CEO Pat Brown explains why his fast-growing startup gave up annual planning–and the unorthodox method it uses instead.–As told to Guadalupe Gonzalez