Impossible dumplings and Beyond buns: Will China buy fake meat?
Source: New York Times
A growing number of homegrown companies are developing plant-based meat products designed for Chinese consumers. One vegetarian-protein maker in Shenzhen, Whole Perfect Food, offers a stewed pork meatball that resembles “lion’s head,” a staple of southern Chinese cuisine.
Zhou Qiyu, the marketing manager at Whole Perfect Food, said the major obstacle facing Beyond Meat and Impossible Foods would be “localizing their product offerings and understanding the Chinese consumer.”