The future of the Earth is in the hands of Gen Z youth. This new generation will lead the world to a sustainable future if we could win their hearts through winning their mouths & stomachs. The key is to immerse into Gen Z’s network and co-create a world with them.
Happy Chicken and Giggling Pig are two animal super heroes from the Happea Planet in year 2050. These foodies couple travelled back in time to the Earth in 2021 to serve innovative gourmet foods that are “Surprising upgraded choices, created for better you” with a greener Earth in mind.
Happy Chicken is created in China for China, based on Chinese food culture and consumer insights. The brand uses proteins grow from the earth to create innovative food options that can help Gen Z embrace plant-based lifestyle. The products portfolio includes a series of ready-to-eat and ready-to-cook products made from mushroom and plant-based chicken.
- Work with Gen Z to lead the transformation to the future
- Make plant-based-food more relevant to Chinese consumers
- Bring plant-based food to more occasions (in-home & eat out) to more people