Flexitarians Targeted by Canadian Meat Giant

Source: Bloomberg

Lightlife Foods, acquired by Mississauga-based Maple Leaf Foods Inc. in 2017, is rolling out nine of its top-selling plant-based protein alternatives to Canadian retail stores in August as part of its push to become a dominant player in the fast-growing space. Massachusetts-based Lightlife is already seeing “significant” double-digit growth in the U.S. and expects the segment will provide long-term growth in Canada, where it sees “tremendous opportunity,” said Dan Curtin, the company’s president.