Five million Incredible Burgers were sold in a four-month span in Germany

Source: vegconomist

Garden Gourmet, a Nestlé subsidiary, sold more than five million burgers in Germany in the four months since its launch April 2019. This figure hints at the high level of interest in plant-based products in Germany. 

Hubert Stücke, member of the Executive Board of Nestlé Germany and responsible for the Garden Gourmet brand said: “I have rarely experienced such dynamism with a single product in all these years. Garden Gourmet will refine the recipe for the Incredible Burger, which will taste even more like meat.”