Fish: The Final Frontier

Source: Wall Street Journal
Author: Anne Marie Chaker

Burgers, chicken and hot dogs dominate the fast-growing, $684 million market for plant-based meat alternatives. Fish? Not so much. That is starting to change as upstart companies invest in new ingredients, machinery and technologies that promise to make imitation tuna, salmon and shrimp smell, taste and appear more…fishy. And while sales of plant-based fish substitutes are minuscule—amounting to about 1% of the entire meat-substitutes category—they grew 19% to $9.3 million in the past year, according to a recent Nielsen study conducted for the Good Food Institute, a Washington nonprofit that advocates for alternatives to conventional animal agriculture.