Source: Eater

If chains like Burger King and White Castle have shown success in replacing highly processed meat products with plant-based alternatives, then a fake-meat chicken nugget could be a gold mine for fast-food brands. The Impossible Whopper was credited with increasing Burger King’s quarterly sales by 10 percent, though they’ve since slowed; Meanwhile, chicken — the real thing — has taken center stage in the American diet, outselling beef and continuing to show growth.