Europe’s Vegan Meat Sales Increased 451% in 4 Years
Author: LIVEKINDLY Contributor
Vegan meat products are growing in popularity, says new research from the TRansition paths to sUstainable legume-based systems in Europe (TRUE). The research shows that the meat alternative sector has seen an increase of 451% since 2013. Vegan meats and proteins — from simple staples like beans to new plant-based meat like the Impossible Burger and Beyond Meat products — are breathing new life into the European protein market. “The product subcategories with the highest increment were Meat Substitutes, with an amazing growth rate of 451%, Pasta, with an increase of 295%, and Bean-based Snacks, growing by 128%,” The lead author of the report, Carla Teixeira explained. Vegan meat products were far from the only area of the market to see growth. Other categories containing legume-based products, like hummus or chips made with beans, lentils, or soybeans, have increased around 39% in Europe.